About Abundant Blue

Apple’s symbol of universal access is a human surrounded by a circle. We think of this circle as the accessible space surrounding each individual.

On the other hand, our symbol is a human circumscribed by a flower. This represents our goal to thoughtfully mold this surrounding space, its entrances, and its surfaces, towards a distinct and generous shape.


To us, flowers represent invitation, the five senses, ephemerality, the interconnection of nature, and the abundance of uniqueness.

Flowers are welcoming, to birds, bugs, and humans.

The five petals reflect the five senses, which we aim to consider equally.

As flowers of the same plant can still take many unique shapes, we embrace difference over generalization, and value the ways that otherness can encourage curiosity as a motivation for learning and access.

Flowers symbolize interdependence.

A flower is not a flower. It is made only of non-flower elements: sunshine, clouds, time, space, earth, minerals, gardeners, and so on. A true flower contains the whole universe. If we return any one of these non-flower elements to its source, there will be no flower.

Thích Nhất Hạnh

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